Online retailers have changed the way that consumers do their shopping. Today, billions of dollars in revenue are generated every year through online transactions that are made.
Toys R Us has been in business since 1948 and has helped to make the toy industry what it is today. Parents trust the brand and the company has developed a marketing strategy that is top notch.
One strategic move that has helped the company succeed with its online presence is the acquisition of the toys.com website. Whenever a person enters the phrase toy or toys into a search engine, the website suggestion appears. This helps to keep the company in the minds of consumers across the globe on a daily basis.
Convenience is the main reason why consumers shop online. Toys R Us has tried to enhance the user experience by allowing individuals to shop online using their mobile phones and tablets. When people are on the go, they can stop and order the products that they see and want to own for their children.
The economy has impacted the wants and needs of individuals who shop at the company’s retail stores. Free layaway has been brought back which caters to families who want to be able to do their holiday shopping in advance in an affordable way.
Shoppers often feel the pinch when the holidays arrive. Being able to get everything that they want and pay for the items each week allows them more flexibility to provide for their children.
The Toys R Us brand has expanded a great deal since Charles Lazarus founded it. Currently, there are more than 1,600 stores and now other brands such as Babies R Us, FAO Schwartz and eToys.com have joined together to create a strong alliance.
The Geoffrey the Giraffe logo that was created in 1957 has become synonymous with the company’s brand. Children everywhere recognize the iconic image which shows how well the branding has worked with a younger audience.
Now many children ask their parents to take them to Toys R Us to buy them a toy. Most adults today have memories of getting a new bike, doll, or other toys from Toys R Us which has helped to make the company a part of the culture of the country.
From a business standpoint, the decision to partner with Babies R Us has been an excellent one. Many expectant and new parents visit both the online website and the retail stores that the company has across the country.
Parents are easily able to purchase baby care items such as diapers, wipes, formula and baby food in quantities to their choosing. This develops strong relationships in which people frequently rely on the retailer to meet the needs of their children.
As children age, their parents will begin to resonate more to Toys R Us as the store accommodates children that are older. The brands complement each other well which has allowed them to have a profitable partnership.
Social media has revolutionized the company. Consumers can receive e-mails telling them when a great deal on a product is being offered. This allows bargain shoppers to get ahead and save money on the toys that they want to purchase. This is an excellent way to reach the target niche or thrifty shoppers.
Other online retailers can learn a great deal from Toys R Us. The company is always on the edge of innovation. Today, consumers want to be able to quickly get what they want without having to break the bank.
The business model that has been used is one that has worked for many years. It has evolved with changes in technology and has a strong foundation to continue on indefinitely.